Busywork in. Value out.
Sellframe is a product studio and software development agency. We design, build and run the automation, AI and software that take the repetitive work out of a business, and the digital products that help it grow.
What we build
Three kinds of work, often in the same project. Each is designed around how your business runs, and looked after once it's live.
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Automation and integrations
We connect the systems you already use and automate the steps in between: orders, invoices, payments, stock and the reports nobody wants to build.
Business automation -
AI that reads the paperwork
AI that reads documents, sorts email, pulls out the data and drafts the reply, built into your process, with a person checking anything that matters.
AI automation -
Products and web apps
Web apps, SaaS and MVPs, from the first sketch to paying customers, then kept running and improving after launch.
Web app development
Also: bespoke software, MVP development, product design and technical SEO.
Where the time goes, and where it could go
Every business has work that follows the same steps every time. That's the work software should do.
Before: Every order typed into three different systems.After: Orders flow from your shop or inbox into stock, delivery and accounts by themselves.
Before: Friday afternoons spent chasing unpaid invoices.After: Reminders go out on a schedule you set. The team only sees the ones that need a call.
Before: PDFs keyed in line by line.After: AI reads them and fills in the data. A person checks anything it isn't sure of.
Before: Monday morning lost to building the report.After: The report builds itself overnight and is waiting when you start.
Before: A spreadsheet only one person understands.After: A proper system the whole team can use, with every change recorded.
We don't hand it over and disappear
Most software problems start after launch, so we stay. We host what we build, keep it updated and backed up, fix what breaks, and improve it as your business changes.
Design
We map how the work happens and agree in writing what the software will do.
Build
In stages, each with a fixed price. You try working software early.
Launch
We move your data across, show your team round and switch it on.
Host
On servers we run, monitored and backed up.
Look after
Updates, fixes and small changes for a monthly fee.
Improve
As the business changes, the software changes with it.
You own the code and the data. If you ever want to move on, we hand over everything. How a project works
Built for how your trade works
Every industry has its own paperwork, rules and systems. Here's what we would build for some of them.
A note from Phil
I started Sellframe in 2014. Since then I've designed, built and run software for businesses, including products of my own that are still live today.
The lesson I keep learning is that launch day is the easy part. The value comes from software that keeps working and keeps improving, which is why we look after everything we build.
If you work with us, you deal with me.
Phil McParlaneFounder, Sellframe. About us
Questions people ask first
Who owns the software?
You do. The code and the data are yours from the start. We host and look after it by default, and you can take it elsewhere whenever you like.
How do you price a project?
We agree a written scope, then a fixed price for each stage up to go-live. After launch, a monthly fee covers hosting and looking after it. Changes beyond small fixes are quoted before we start.
Can you work with the systems we already have?
Usually, yes. Most business software has an API, including Xero, Sage, QuickBooks, HubSpot, Shopify and Microsoft 365. Where one doesn't, we use exports, email or files.
Do you work with businesses outside the UK?
Yes. We're based in Hamilton, near Glasgow, and most of the work happens on video calls, shared documents and a test version you can click through.
What if we want to leave?
We hand over the code, the data and the documentation, and help move the hosting. There's no lock-in.
Tell us what you want to build
A few lines is enough to start. Phil replies within one working day.
Start a project